Lalatendu Das as CEO of Performics India will moreover enhance and strengthen Groupe’s market-leading capabilities in digital media, information, and know-how.
Lalatendu Das, joins Publicis as CEO of Performics India, after just about 10 years with McKinsey, the place he was Affiliate, Core founding member of McKinsey Digital Labs in Asia Pacific and co-lead McKinsey Digital and Experience observe, Asia Pacific.
Das specializes in digital enterprise transformation for producers and brings a big spectrum of experience; over 22 years in digital-led transformation, consulting, and large-scale operations all through India, SE Asia, the Heart East, and North America. Earlier to McKinsey, Das has led fairly a number of large-scale working duties in Tata Consultancy Suppliers all through India, Western Europe and North America for higher than a decade. He is an engineer and an Govt Postgraduate in Enterprise Administration from IIM Ahmedabad.
After having spent 9 years with Publicis Groupe, Pallav Jain, and Sarfaraz Khimani, Co-CEOs of Performics India have decided to step down from their current roles and switch proper right into a further developmental perform on positive pivotal central initiatives for the Groupe.
They are going to even consider the fast-evolving start-up home of their personal functionality as quickly as they full the transition from their current perform in Performics. The transition will occur over the next few months.
Jain and Khimani have been a robust pillar of progress for Performics, Publicis Media and now the Groupe. Under their wonderful administration, Performics has gone on to show into one amongst India’s largest effectivity promoting and advertising and marketing companies with a dominant presence of customers all through diversified enterprise verticals along with FMCG, Banking and Financial Suppliers, Insurance coverage protection, OTT, Gaming, Fintech, and Effectively being Tech.
Vishal Sampat, Sarfaraz, and Pallav co-founded Convonix in 2003 and received right here into the Publicis fold as part of the Convonix acquisition by the Groupe. After having constructed a very worthwhile Convonix, first as Co-founders after which later inside Starcom and Publicis Media, Jain and Khimani went on to steer Performics India in 2019 when the group converged its effectivity promoting and advertising and marketing mandates beneath Convonix and Resultrix as part of a singular entity.
The appointment of Das as CEO of Performics India extra expands and strengthens the Groupe’s market-leading capabilities in digital media, information, and know-how, serving to customers lead and pace up in a Platform world.
Anupriya Acharya, CEO, Publicis Groupe South Asia said, “Pallav & Sarfaraz have steadily paved the way in which during which for Performics taking the corporate to good heights of success. We’re fortunate to have had their administration and now stay up for leveraging them on key Groupe priorities. Lalatendu is an accomplished chief with an impeccable monitor file of establishing client corporations and predominant digital transformation at scale. He was the clear various as the next chief of Performics, which is a front-runner in effectivity and digital choices at current. In his earlier stints, Lalatendu constructed strong, well-insulated teams of technologists, software program program specialists, engineers, and pivoted new merchandise and experiences. His expertise and vitality will help us extra in providing most price to our customers.”
Jain and Khimani acknowledged, “This has been an unimaginable journey for every of us, correct from being founders of Convonix in 2003 to being leaders of Performics. It has been vastly gratifying to witness the growth of the group from a mattress room to the 700+ people behemoth it is at current. We’re most happy with the ecosystem we had been able to assemble that allowed youthful experience to thrive and make careers every inside Performics and open air. Performics has had a unprecedented run and 2021 was our best ever 12 months from a enterprise perspective. With the momentum inside the enterprise and the safe administration workforce in place, there is no increased time for us at hand over the keys of Performics to new administration whereas we recalibrate our compass and see what to create subsequent every inside Publicis Groupe and open air. We’re going to always be grateful to the assistance we’ve now obtained from the Groupe every in India and globally, our customers who gave us a chance to develop their enterprise, and most of all our colleagues who trusted us with their careers. We’re very excited with Lalatendu’s appointment and might always be crucial cheerleaders for Performics.”
Lalatendu Das said, “I am honored to be appointed as a result of the CEO for Performics India and I thank Publicis Groupe for the possibility. Publicis Groupe is an distinctive agency, with the becoming buildings, investments, and focus on future-facing areas and that’s clearly seen by the use of tangible, exponential progress for its customers inside the market. I stay up for predominant Performics at a particularly thrilling time, opening new progress options and partnerships, pivoting strong merchandise, strategic initiatives, and suppliers. It’s a new chapter and I hope to drive extra momentum and digital acceleration for Performics’ strong roster of producers, establishing extra on market administration